La Cathédrale Engloutie by Claude Debussy Essay - 839 Words

In the impressionism era, any exoteric about impression such as paintings or music would like to show people that picture in color with a completely abstract and beyond reality. The French composer,Claude Debussy (1862-1918) is a leader of the impressionism in field of music.Debussy likes to place the title of a work at the end of the peice,that allows pianists to feel and imagine the music intuitively before they find out what Debbusy intended to compost about. La Cathà ©drale engloutie (The Sunken Cathedral,1910), is the tenth prelude from Debussys first of the two volumes book, Prà ©ludes.This solo piano peice illustrates the characteristics of the form, harmony, and content developed by Debussy.The piece is based on an ancient Breton†¦show more content†¦68 - 71) into Section IV, which uses the parallel triadic chords once more in C major. The piece ends with a codatta from m. 84 - m.89, it reminds and restated the sound at the very begining of the peice. Again, the co detta reaffirms the rising parallel chords and the same general pentatonic grouping. The begining of the peice could very well represent the morning view of the cathedral, convered in mist. The second section could be the appearance and presence of the cathedral. The final section can show the ocean overwhelming the cathedral as punishment from God. Moreover, there are four main elements in the peice: water, air, stone and the bells. Each of them is represented by a specific basic timber. The insistent E from subsection ii of introduction seems like the first shuddering of the submerged bells. In section I, the right hand part represents the first rays of the sun break through and glittering on the arches. The left hand draws in mountains and valleys like a rolling wave, until the cathedral has fully appeared, triumphant and magical like which rises from the water of the lake. In section III gives a feeling of religious penitence. The last few bars give an image of the final rays of light. At the end, in a transparent tone color, the whole mood and atmosphere returns to a begining. Debussy takes the material and, by limiting himself to mostly parallelShow MoreRelated Musical Modernism with Claude Debussy, Igor Stravinsky and Arnold Schoenberg1894 Words   |  8 Pagesthe mysterious correspondences between Nature and Imagination† Claude Debussy (1902) Roughly from the 1900’s, the music started to obtain a big role in people’s life with its new aspects and it was not only made to please the listeners but carried meanings about life itself. With the modernist movement emotions other than love, anger and joy has started to be portrayed more securely and concisely. Composers like Claude Debussy, Igor Stravinsky and Arnold Schoenberg are very well known supporters

Symbolism In The Catcher In The Rye By J. D. Salinger

In the Catcher in the Rye, by J.D. Salinger, there are many items of symbolism. The symbolism in the story keeps Holden sain. Some items of symbolism are Holdens’ brothers baseball mit, the schools Holden gets kicked out of, and the carousels gold rings. The baseball mit and the carousels’ gold rings are positive representation of symbolism, whereas the schools, are negative. The baseball mit, Holden has from his dead brother Allie, keeps Holden tranquil. The baseball mit first appears in the story when Holden’s roommate Stradlater, asks Holden to write a composition about a room for his english class. Instead, of Holden writing about a room Holden writes about the baseball mit. He describes the poems on the glove that were wrote in†¦show more content†¦The pencey advertisement is also something Holden finds repulsive. â€Å" since 1888 we have been molding boys into splendid, clear-thinking young men,† (page 2). Holden gets suspended from school for his lack of good grades, while his roommate at Pencey Prep, Stradlater, gets by on his good looks and popularity, by having others do his work for him. This is what Holden finds wrong in the world. The prejudice of good looks and the pressure to fit in. Holden, was born into the rich and popular environment. Although, he was born into the rich and popular environment he still has trouble fitting into that world. The last symbolism is the carousels gold rings. At the end of the story, when Holden is about to leave, him and phoebe are at the carousel in central park. When you are on the outside horses of the carousel you can reach for the gold rings. When you grab the gold rings you have to reach. If you manage to grab the gold rings you then toss them into the bin. This is when Phoebe, then goes to ride the carousel. While, Phoebe is on the carousel, Holden realizes Phoebe is growing up. He realizes all kids have to grow up, and when they do they take risks, such as reaching for the gold rings. The carousels rings represent the risks kids take. When the kids reach for the rings they risk falling off and getting injured, but getting it has benefits. This is when Holden realizes kids will try to grab the gold ring which represents theShow MoreRelatedA Short Biography of J.D. Salinger1316 Words   |  6 Pages J. D. Salinger was an American writer who wrote fiction short stories and novels. Some critics dont like his books, yet others do. He had a remarkable life and story. Salinger was an influential 20th century American writer whose works were very scrutinized. Jerome David Salinger was born on January 1, 1919. He was known as J. D. Salinger. He was born in New York, New York. His fathers name was Sol Salinger. His mothers name was Miriam Jillich Salinger. His father was Jewish and his motherRead MoreEssay Comparison of the Social Network and the Catcher in the Rye1111 Words   |  5 Pagesdo J. D. Salinger and David Fincher use to explore the personal dilemmas of their protagonists, Holden Caulfield and Mark Zuckerberg, in The Catcher in the Rye and The Social Network? In David Fincher’s The Social Network and J. D. Salinger’s The Catcher in the Rye, a story of two young men, Holden Caulfield and Mark Zuckerberg face many difficulties and ultimately are very vulnerable souls. The dilemmas that Holden and Mark face are alienation, betrayal and identity. Fincher and Salinger bothRead MoreEssay about The Catcher in the Rye Should be Included in the Curriculum1083 Words   |  5 Pagesabout the inclusion of The Cather in the Rye, by J.D. Salinger in the high school english curriculum. This is such due to the inappropriate and adult oriented themes within If considered, many times within the novel the main character will face situations in which that the negative and vulgar themes will blossom into something meaningful that the reader can benefit from as a person and as a student. While the vulgarity and adult themes in The Catcher in the Rye are indeed inappropriate for adolescentRead MoreJ.b. Salinger s A Perfect Day For Bananafish 1714 Words   |  7 PagesMatthew Silbernagel Ms. Clark English III 30 November 2015 J.D. Salinger her was born in New York City in 1919. He wrote in the post war time period where writers wrote mostly about aesthetic or social rather than political problems. J.D. Salinger is the son of a Jewish father and a Christian mother. After enrollment at both NYU and Columbia University he devoted himself to writing and by 1940 he had published some short stories. But his career as a writer was interrupted by World War IIRead MoreProtecting The Innocence By F. D. Salinger1434 Words   |  6 PagesOverview of The Catcher in the Rye During the nineteen fifties, as the population of the United States hurdled in a whirlpool of amiss, a writer sought to conserve innocence as teenagers move into adulthood. The change from their teenage years to adulthood made them question religion, friendships, and fate. J. D. Salinger saw this as a potential pitfall for teens; therefore, he adopts a unique writing style to which they can relate to. Sol and Miriam Salinger’s son, Jerome David Salinger, was born onRead More catcher in the rye Essay1061 Words   |  5 Pages Hello, is Salinger There? nbsp;nbsp;nbsp;nbsp;nbsp;J. D. Salinger’s only published full-length novel, The Catcher in the Rye, has become one of the most enduring classics of American literature. The novel’s story is told in retrospect by the main character, Holden Caulfield, while staying in a psychiatric hospital in California. This is a coming of age tale that is wrought with irony. Holden Caulfield, Mr. Antolini, and Phoebe are the main symbols of irony. nbsp;nbsp;nbsp;nbsp;nbsp;TheRead MoreThe Story of J.D. Salinger2489 Words   |  10 PagesThe Story of J. D. Salinger J. D. Salinger became one of the most popular and known American authors in America today. Up to this day students from all over the country have read and purchased the novel â€Å"The Catcher in the Rye† which was a novel that was not so long ago controversial due to vulgar language, sexual references, and unacceptable behavior; parents were concerned that J. D. Salinger’s novel was going to influence their children. Salinger was one of many authors that stood out moreRead MoreThe First Person Narrator in J.D Salinger’s The Catcher in the Rye1097 Words   |  5 PagesIn J.D Salinger’s The Catcher in the Rye, the first person narration played a critical role in helping the reader to know and understand the main character, Holden Caulfield. Salinger also uses symbolism to help portray the theme that not everything that glitters is gold. Holden, in his narration, relates a flashback of a significant period of his life, three days and nights on his own in New York City. Through his narration, Holden discloses to the reader his innermost thoughts and also helps toRead MoreCatcher in the Rye1601 Words   |  7 Pagessome ‘Crazy Cliff A novel, which has gained literary recognition worldwide, scrutiny to the point of censorship and has established a following among adolescents, The Catcher in the Rye is in its entirety a unique connotation of the preservation of innocence and the pursuit of compassion. With certain elegance the writer J.D. Salinger, substantiates the growth and perils, which lie between childhood and adulthood. Embellishing the differentiation between innocence and squalor in the grasps of societyRead More Symbolism in J.D. Salinger’s The Catcher in the Rye Essay2842 Words   |  12 PagesJ.D. Salinger’s The Catcher in the Rye is no exception. The abundant use of symbolism in Salinger’s The Catcher in the Rye is of such significance that it â€Å"proclaims itself in the very title of the nove l† (Trowbridge par. 1). If the symbolism in this novel is studied closely, there should be no astonishment in learning that The Catcher in the Rye took approximately ten years to write and was originally twice its present length. J.D. Salinger uses copious amounts of symbolism in his novel to accurately

History of Ramayana Free Essays

Ramayana is true, if you have read it you can easily make out that it just can’t be a mere work of imagination. All the incidents, places and events seems natural. Nothing seems to be false. We will write a custom essay sample on History of Ramayana or any similar topic only for you Order Now When britishers captured India some 150 yrs. ago, they rumoured it to be false and then some britishers who didn’t had any firm Hindu background just declared it to be a myth. Conclusion: IT IS TRUE Religions Background of Ramayana Hindu religious literature is the large body of traditional narratives related to Hinduism, notably as contained in Sanskrit literature, such as the Sanskrit epics and the Puranas. As such, it is a subset of Indian culture. Role in Hinduism The Ramayana is extremely popular. India nearly shut down when a dramatized series of the Ramayana appeared on television in the 1980s. Recitation of the Ramayana earns great merit. Rama and Sita are seen as the ideal married couple. In North India, the Ramayana is acted out in the annual pageant Ram-Lila. It was a favourite subject of Rajasthani and Pahari painters of the 17th and 18th centuries. Gandhi called it the greatest book in the world. Tulsi Das, medieval author of the Hindi translation, said, â€Å"Whenever I remember Rama’s name, the desert of my heart blooms lush and green.† Comparison between Iliad, Ramayana -Ramayana A virtuous king named Rama is banished to the forest, where he has many adventures, and then he rescues his wife Sita from the evil king of Sri Lanka with the help of his friends. – -Homer’s The Iliad The gods of ancient Greece, most of whom were adopted by the ancient Romans, were generally described as human in form, unaging, nearly immune to all wounds and sickness, capable of becoming invisible, able to travel vast distances almost instantly, and able to speak through human beings with or without their knowledge. In Greek mythology, the gods were presented as a large, multi-generational family, the oldest members of which created the world as we know it. Each Greco-Roman divinity has his or her own specific appearance, genaeology, interests, personality, and area of expertise, subject to significant local variants. When the gods were called upon in poetry or prayer, they were referred to by a combination of their name and epithets, the latter serving to distinguish them from other gods. Theme of Ramayana The age-old battle between virtue and vice is the main theme of the Indian epic Ramayana. It is the life story and message of SreeRaaman, an incarnation of Lord Vishnu who took human form in this world to tame the wicked. This great literary and religious classic is a traditional mind cleanser even the touching of which is considered sacred. However, it is also a tale of the Aryan war race. In Indian history, the theme of Ramayana is the biography of king Sri Ramachandra is Called Ramayan. Ram is Sri Ramchandra and ayan means the story. The other theme of Ramayana is – â€Å"The good (Lord Rama) vanquishes the evil (Ravana)†. In India the festival, Dussehra is based on the central theme of Ramayana. How to cite History of Ramayana, Essay examples

Information and Communication Technology ERP Software

Question: Discuss about the Information and Communication Technology for ERP Software. Answer: Introduction: Information and Communication Technology (ICT) is an extension of the Information Technology (IT) which basically is concentrated towards unification and integration of telecommunications with computers and other ERP software packages. Thus ICT is not restricted to only computers but as the name suggests extends to other forms of communication as well such as mobile phones, radio, television and satellites as well. However, the world has been behaving unethically with regards the ICTs also. The report discusses about the famous 2016 Bangladesh Bank Heist which left everybody stunned. In February 2016, an amount of US $951 Million was stolen from the central bank of Bangladesh via a SWIFT network. The hackers used the data of the Banks employees and sent requests for the transfer of money to the Federal Reserve Bank of New York demanding a transfer to the bank accounts of Philippines, Sri Lanka and various other countries in Asia. They could not get hold of the entire request and swept off $81 million which was transferred to the Rizal Commercial Banking Corporation in Philippines via four transfer request and $20 million to the bank account Pan Asia Banking (Mateo, 2017). The accounts at Rizal was opened a year ago but was never used actively until such an event. The discovery would not have been possible had there not been an error in the printer of the bank. The SWIFT system of the bank is formulated in such a manner that it prints the record of the transaction every time a request is sent and due to this the printer works round the clock as many a times print outs comes when the transactions are approved overnight. However the very next morning the bank employees were surprised that there were no print outs and when they tried to deliver prints manually the same would not happened. Further the software that links the SWIFT network was also altered. When the problem of the printer and software was fixed then a number of fictitious transactions print outs were received. Also the Federal Bank in New York had also raised concerns about so many transfer requests but there were no response from Bangladesh. The attackers were smart enough to time it during the weekend when the banks in New York are closed and thus transactions amounting to $101 m illion were passed already of which the transfer that was made in the Pan Asia was stopped (Gopalakrishnan, Mogato, 2016). People are taken aback about the various security hacks which are installed in the two banks as well as SWIFT bank. As per the reports, the Bangladesh Bank was not in constant touch with the Federal Reserve due to errors in printers and softwares which was a common phenomena. The error was not paid heed to and the IT security lapse was noticed too late. Unfortunately, by the time the said hack was noticed it was too late (Paganini, 2016). The Prime Ministers ICT Advisor had commented that Bangladeshs pace for digitalisation was one of the main reasons for the loop hole to occur in the system. Further it is proved that digitalisation is closely related to the person who is using it, his capability and complete ability to perform. Therefore ICT can improve the speed at which good and services are delivered but the same can be detrimental to the health of the company as well if proper firewalls are not installed ((Chowdhury. 2016) As per the investigations conducted by the Forensic Training Institute of Bangladesh, the Bangladesh Bank was wary towards cyber attacks due to lack of proper firewalls. The main ethical issue in this case was absent of adequate firewalls to protect the system. Further the system used second hand switches which are equally unethical. The Banks administrative as well as the IT department allowed usage of cheap quality switches and risked the money of the citizens. Thus it was unethical from the point of the administration who allowed such usage and accepted the usability of such a loose ICT system. Apart from the collapse of the entire information technology system another unethical issue noticed in this incident was the visit of the Governor of Bangladesh to India wherein he should have cancelled and taken action against the lapse in the ICT system installed. The implication of the said unethical act was that million of dollars got lost and also the trust of the people of Bangladesh. Further it also sent an alarm bell across the globe about the fact that SWIFT as well as such other banks should re-check their ICTs installed. Not only this but the fact that the switches used were second hand was also one of the unethical acts performed by the bank in order to save money which also should be taken care of. The banks across the globe should check upon the quality of the ICT installed and if there occurs any glitches then the same should be fixed at the earliest (Zetter, 2016). Well at this juncture, it is not possible to get back the money or get hold of the hackers so easily. Thus while the investigation is on the bank should immediately get firewalls installed and get the switches of the entire ICT system changed to new ones and not second hand. Further the system should be checked and re-checked by a third trusted party or company with regards the accuracy of the ICT installed. The purchase department should be held responsible and those found suspicious should be held into custody. Another option which is preferable would be install hidden cameras without letting even the bank employees aware of the same. Hacking the credentials is not easy, there must be involvement of the bank officials as well which should be checked also. In my opinion, the first option of immediately changing the entire system is a must. Further to this printer errors etc should be resolved without haste. Usage of second hand switches for the sake of saving money and endangering the money of the public is the biggest unethical issue that the ICT system can pose. Therefore first and foremost the same issue should be fixed. References: Chowdhury,A. (2016). The Bangladesh Bank heist and pitfalls of hasty digitalisation. Retrieved from https://opinion.bdnews24.com/2016/03/19/the-bangladesh-bank-heist-and-pitfalls-of-hasty-digitisation/ Gopalakrishnan,R. Mogato,M. (2016). Bangladesh Bank Officials computer was hacked to carry out $81 million heist : diplomat. Retrieved from https://www.reuters.com/article/us-cyber-heist-philippines-idUSKCN0YA0CH Mateo,J. (2017). Year of Hackers : Bangladesh bank heist, Comeleak. Retrieved from https://www.philstar.com/headlines/2017/01/06/1660122/year-hackers-bangladesh-bank-heist-comeleak Paganini,P. (2016). Bangladesh Bank hacked due to inadequate defense system. Retrieved from https://securityaffairs.co/wordpress/46610/cyber-crime/bangladesh-bank-poor-defense.html Zetter,K. (2016). That Insane, $81M Bangladesh Bank Heist? Heres What We Know. Retrieved from https://www.wired.com/2016/05/insane-81m-bangladesh-bank-heist-heres-know/

Taiji Dolphin Hunt Essay Example

Taiji Dolphin Hunt Essay Imagine you are gliding through the still blue ocean, surrounded by your family and friends. Suddenly, a loud booming sound breaks through the peaceful underworld. Before you know It, you have been herded Into a bay and sealed off from the free world. You watch and Walt as others are picked and plucked from the water; they are the lucky ones. Next thing you know, a metal rod has pierced your spine, Instantly paralyzing you but not yet killing you. You are then tied to a boat by your feet and dragged through, struggling for breath and slowing drowning. The last thing you see and feel is a blade slicing through your body, spilling out the contents as you drift into eternal darkness. Shocking as it may be, this becomes a harsh reality for many helpless dolphins swimming the Tail waters. Tail is a small town located in Japan that plays host to the very cruel and inhumane slaughtering of dolphins. Every year from September to April the Tacit Dolphin Drive takes place and brutally strips hundreds of dolphins of their lives while others are captured and exported to aquariums all around the world. In 1987, one year after the International whaling commission placed a ban on whaling, the number of dolphins slaughtered tripled. To this day, It Is estimated that an astounding 23 000 dolphins are killed every year In Japan. The slaughtering of the dolphins Is carried out using very cruel methods. Dolphins are acoustic animals meaning they are sensitive to sound; it Is how they collect their information. The Japanese use this to their advantage and exploit their sensitivity and by whacking metal pipes along the sides of their boats, creating a loud, thundering sound. We will write a custom essay sample on Taiji Dolphin Hunt specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Taiji Dolphin Hunt specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Taiji Dolphin Hunt specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This creates a barrier of sound and drives them towards the bay as they attempt to escape the fearful noise, marking the beginning of a long and torturous process. The dolphins are sealed in the bay by a net, blocked off from the open water. They are then left overnight to calm down. The next morning the fishermen return, this time with dolphin trainers. These trainers then select a few dolphins, primarily female bottlenecks, and take them away to be exported to aquariums all around the world. The many remaining dolphins are left to face their doom. I will not scar you with the terrible details that I discovered but I will say this: no one should know the feeling of being drowned, paralyses and sliced open. Their reasoning behind this carnage is for meat. Due to being unable to kill whales, the fishermen will harvest the dolphin meat and present it as whale. Not only is this illegal but it is also highly dangerous. Hundreds of test results have proven dolphin meat to be full of mercury, a substance highly toxic to humans. Some of these readings have even shown 5000 times more than the advised limit, clearly showing he health risks involved such as loss of vision and hearing. The general public is completely unaware of these levels and are oblivious to health problems it may cause. This is highly irresponsible of the officials behind this business. No good can come from consuming this meat. I bet youre wondering what happens to the so- called lucky ones I mentioned before. They are primarily female Bootlessness dolphins that have been capture and sold to aquariums for shows and displays; to be ogled at by people who are oblivious to the truth. Dolphins are not designed for captivity; It Is a whole new suffering for them. They are born for a free world and it is only in the they are able to choose whether they live or die. Unlike us, dolphins are able to control their breathing; they can stop it in an instant, condemning themselves to death, a fate more desirable than captivity. This is not uncommon for captive dolphins yet so very few are aware of incidents like these as they are swept under the radar. However, one man, Rice Barry, spoke out about his own personal one-on- one experience. Best known as the trainer for dolphins featured in flipper and the creator to captive dolphin industry, Barry tells us of the saddening day when Flipper star Kathy swam into his arms and died. She was miserable in captivity and committed suicide. It was then that Barry realized the effects of captivity on dolphins and he has since been working to break the industry he created, a step which many others are encouraged to take. Tail is the largest supplier of live dolphins in the world and it is this trade that ultimately fuels the dolphin drive as hey can fetch up to $150 000 opposed to a dead one at only $600. It is for this reason that the dolphin captures are creating the largest slaughter of dolphins on the planet. Without the captures the slaughter industry cannot survive. They both go hand in hand, both are immoral and if we end one we end the other. The killing season has already begun; dolphins are suffering right this very second. The procedures taken out are harsh and inhumane and no living creature should have to endure the torture and capture that these dolphins face. Change has to come, it is time for action.

Free Essays on The Religious Systems Of The Huron And Cheyenne

The Religious Systems of the Huron and Cheyenne The price of religion to a human in one of the most important factors in one’s life, as well is their own being. People practice religion for several reasons, throughout the world it is practiced as it being part of their heritage. However many people seek religion for the feeling of security. There are hundreds of different cultures throughout the world, some who believe in everything including their health is left up to the Gods to heal, while others believe in praying for the advanced technology of today may help them to survive. This to them is their feeling of security, whether it is seen different in someone else’s opinion because to them it is what has them to be the person they are. The religious systems of the Huron and the Cheyenne vastly different, however; they did have some similarities. This can be seen through their worldviews of the supernatural universe, the role of shaman in the society, and their attitudes towards death. First, the Huron and the Cheyenne worldviews of the universe differed but also had some similarities. To start, the Huron shared a set of believes, however they were open to innovation and borrowing of religious beliefs from neighboring tribes. The Huron’s people were free to interpret and practice religion as he as she wished, with in the constraints of public opinion. The Huron did not build and special buildings or shrines for religious purposes or ceremonies. The Huron transmitted specialized knowledge of religious beliefs through elderly men. At major feasts these men would stand up and recite their stories. In the Huron religion everything including man made objects had souls. Humans had two souls. The onnhekwi, or life soul animated the body and made each part function. This soul was as large as the body or organ and had the same shape. These souls accounted for actions such as breathing, heart rate, and all bodily motion. Eac... Free Essays on The Religious Systems Of The Huron And Cheyenne Free Essays on The Religious Systems Of The Huron And Cheyenne The Religious Systems of the Huron and Cheyenne The price of religion to a human in one of the most important factors in one’s life, as well is their own being. People practice religion for several reasons, throughout the world it is practiced as it being part of their heritage. However many people seek religion for the feeling of security. There are hundreds of different cultures throughout the world, some who believe in everything including their health is left up to the Gods to heal, while others believe in praying for the advanced technology of today may help them to survive. This to them is their feeling of security, whether it is seen different in someone else’s opinion because to them it is what has them to be the person they are. The religious systems of the Huron and the Cheyenne vastly different, however; they did have some similarities. This can be seen through their worldviews of the supernatural universe, the role of shaman in the society, and their attitudes towards death. First, the Huron and the Cheyenne worldviews of the universe differed but also had some similarities. To start, the Huron shared a set of believes, however they were open to innovation and borrowing of religious beliefs from neighboring tribes. The Huron’s people were free to interpret and practice religion as he as she wished, with in the constraints of public opinion. The Huron did not build and special buildings or shrines for religious purposes or ceremonies. The Huron transmitted specialized knowledge of religious beliefs through elderly men. At major feasts these men would stand up and recite their stories. In the Huron religion everything including man made objects had souls. Humans had two souls. The onnhekwi, or life soul animated the body and made each part function. This soul was as large as the body or organ and had the same shape. These souls accounted for actions such as breathing, heart rate, and all bodily motion. Eac...

Marketing report on Red Bull and its global opportunities Essay

Marketing report on Red Bull and its global opportunities - Essay Example .................................................................................... 5. Conclusion................................................................................................................... References EXECUTIVE SUMMARY Red Bull has found considerable success internationally by giving consumers the impression that it is an exclusive and premium energy drink brand. This market report assesses the current marketing environment in the UAE, an environment with adequate consumerist values and attitudes that could, theoretically, support entry for Red Bull into this market. The UAE is currently becoming saturated with competitors offering different energy drinks, thereby establishing a brand presence. What conflicts market entry is that the UAE is a very risk averse culture where innovation might be rejected, making it difficult for Red Bull, as a new market entrant, to outperform many other competitors already with a brand presence and recognition in this nation. Ch allenges to finding profit success are not just a rapidly saturating market, but also include fiscal concerns with low exchange rates that could significantly raise the pricing structure, per can, with a product that is already highly priced compared to competition. Due to cultural, fiscal and social aspects of the UAE market environment, it is recommended for Red Bull to attempt a direct exporting market entry strategy to avoid high costs and reduce risks to the business. With recurrent promotions, Red Bull can establish brand recognition and work toward building brand loyalty post-entry. Marketing report on Red Bull and its opportunities for launch in the UAE 1. Introduction Founded in 1987, Red Bull GmbH is an Austrian beverage company that, in today’s global marketplace, produces Red Bull, the world’s most popular energy drink. A whopping 4.6 billion cans of Red Bull were sold worldwide in 2011, which represented a significant increase of 11.4 percent from 2010 (Re d Bull 2012). Red Bull currently maintains a 70 percent market share in the energy drink market, hence outperforming even major brands that compete in this industry such as Coca-Cola (Field 2006). Red Bull has managed to create what is referred to in marketing literature as brand recognition, or the extent to which a brand becomes familiar to consumer segments and where consumers are able to effectively link a brand (or logo) to a product successfully (Farris, Bendle, Pfeifer and Reibstein 2010). Red Bull, globally, spends an enormous volume of its revenues on the marketing process, a total of 25 percent of corporate revenues (Boome 2011). Red Bull, through this high capital expenditure on marketing, has managed to build a brand personality domestically and in many foreign nations where Red Bull has entered, which makes it stand out to many different international energy drink producers. This report focuses on the potential for Red Bull to enter the United Arab Emirates and achieve the same consumer loyalty the brand has managed in many other nations whilst also achieving appropriate revenue growth upon entry. A market analysis, including emphasis on consumer behaviour and attitudes in the UAE, supports whether Red Bull will find success in this new market or hinder advancements of this brand. Research indicates that the UAE might be an ideal environment for gaining consumer loyalty and building brand preference based on socio-cultural aspects of UAE buyer markets. 2. The marketing environment in the UAE The United Arab Emi