Understanding the history of a Biomedical scientist The WritePass Journal

Understanding the history of a Biomedical scientist Introduction Understanding the history of a Biomedical scientist IntroductionConclusionRelated Introduction If one was to ask someone what a biomedical scientists was 15 years ago, the response would probably be pardon?, but now that we are in the 21 century it has become more of acknowledge role in the healthcare industry and amongst the public. However the term biomedical scientist is still not used, one is more likely to hear terms like virologist, haematologist, microbiologist, cytologist, and many others. Biomedical science is a broad term used to encapsulate a diverse range of professions in health care and other industries. The first sign of viruses in history was probably discovered in the Egyptian times, when a dead corpse was found in tomb with abnormal tissues of smallpox. The body seem to show signs of yellow fever and other viruses and signs of paralytic poliomyelitis, which is caused from polio. As time went on people with polio viruses seemed to be successfully continuing with their life, however when the daunting HIV and Hepatitis B broke out there were more deaths. These viral diseases not only caused harm to humans but also to the planet, plants, fish, birds and other living mammals. Conclusion The word virus comes from the Greek meaning ‘poison’, the word virus has been commonly used in the English language for years.   One of the very first people to identify invisible viruses that was able to cause infectious diseases, was a bacteriologist, unfortunately technology that we now use to recognise disease were not present. Edward Jenner was a as scientist who cleverly used materials from cowpox as a vaccine to prevent smallpox. Many other people of whom were not scientist were able to create vaccines to prevent other disease e.g. Louis Pasteur he created a vaccine for children that had been bitten from a rabid animal.

Compare the representation of the Victorian woman in The French Essay

Compare the representation of the Victorian woman in The French Lieutenant's Woman and Dracula - Essay Example Social class structures were beginning to break down as common men were able to make fortunes in industry and landowners found it more and more difficult to keep the idyllic life they’d constructed alive. Women, too, were beginning to question their allotted place in society as more and more opportunities opened for them in the urban centers of the country, providing them with a means of supporting themselves and freeing themselves from the yoke of male domination. However, at the same time, these positions were not the equal rights positions of modern times, so it was often difficult to determine whether one wanted to sacrifice freedom for comfort or comfort for freedom. Rarely was it possible to attain both. All of these social and economical concerns can be found in the novels written during this time period. â€Å"The Victorian novel, with its emphasis on the realistic portrayal of social life, represented many Victorian issues in the stories of its characters† (Gre enblatt, 2005). Two of these novels, The French Lieutenant’s Woman by John Fowles and Dracula by Bram Stoker, portray similar tales of women, Sarah and Lucy, who deviate from the expected behavior as they compare to Ernestine and Mina, who have upheld the social norms, yet each finds drastically different conclusions partially as a result of the different perspectives offered by the authors, one having lived in the Victorian period itself and the other writing within a historical framework from a more modern world. In both novels, the reader is introduced to a similar figure in Victorian society, that of the unmarried, young, educated yet penniless woman who fits into no specific social class. Sarah Woodruff in The French Lieutenant’s Woman is quickly understood to be an ex-governess who has no independent income and depends upon others for her well-being while Mina Murray in

Developing Marketing Communication- Promotional Practice Report for Essay

Developing Marketing Communication- Promotional Practice Report for Sainsbury Christmas Campaign 2014- Christmas is for sharing - Essay Example This paper is focused on Sainsbury’s promotional campaign for Christmas. It covers the promotional activities of the company, the target audience, medium of communication and usage of required tools. Christmas in UK is the biggest celebration where the people involved in merry making, social gathering, and exchanging gifts. This gives the retail firms an opportunity to meet the customers’ need of buying gifts and other specialty goods for Christmas. The sudden rise in the purchase volume before the Christmas allows the retail firms to increase their sales thereby increasing their revenue. Thus Christmas is a major event that every retail company looks forward to. Sainsbury has designed its marketing campaign for Christmas termed as â€Å"Christmas is for Sharing† to attract the customers at a motivational level to buy and share gifts for their loved ones (Sainsbury’s, 2014). According to the theories discussed by Kotler and Keller (2011) approaching a customer group is done by three basic steps, segmentation, positioning and targeting. The segmentation allows the firm to select a market segment. For Sainsbury, it is the UK retail market segment. Positioning suggests how the firm wants its customers to perceive its value proposition. Finally targeting involves selecting a particular demographic from the entire population. Sainsbury is a multi brand retail store that offers a large portfolio of products belonging to a wide variety of piece range. Moreover, the ‘Christmas is for sharing’ does not target any particular customer segment, which suggests that Sainsbury has designed it Christmas promotional campaign for its entire customer base. Thus the target audience for this campaign is the entire UK population. However, Sainsbury is best known for its balanced positioning thereby targeting the middle and upper middle class of the society (Saunders, 2013). Thus it can be stated that the advertisement seeks to draw the attention of the entire UK